Stephanie Rosenthal Photography

Stephanie Rosenthal is a visionary, artist, and family photographer focusing on capturing families’ unique love for each other. Her artistry reflects a heartfelt connection and life in everyday moments.

When discussing her needs in the project’s beginning stages, we discussed the importance of a brand refresh since she was changing her business name. A brand refresh can seem like a daunting task, especially when you feel unsure of how to bring it all together – a logo, a website, and a new cohesive look.

We started with the logo first since this is a foundational component that brings everything together. Fonts are, surprisingly, or perhaps not so surprisingly, complicated. Finding one that fits your personality, your vision, and your brand identity can feel overwhelming. I often say that finding a font is a lot like smelling perfume or cologne – after a while, they all seem to be the same. After some research and working through examples on my end, I found a font that was very fitting. 

Working with inspiration from other sites, combined with effective back-and-forth communication, made the process of designing the website smooth and easy. One of the best parts of working with a skilled photographer is having amazing photos at your disposal. Using subtle beige earth tones as an accent with white space and black text, the layout and structure of the site place emphasis on the photos. As a result, the site design accurately reflects the feel and skill that Stephanie has curated over the years as an artist. 

There are so many options out there, and finding the right one for you is crucial. This is where I can help. I’ll meet you where you are in your process and come up with a viable solution that meets you where you are in terms of your vision, the desired outcome, and your budget.